Josanta is a seasoned brand partnerships expert and retail strategist with a proven track record of driving growth for some of the most influential beauty and lifestyle brands. She has successfully guided emerging and established brands into over 10,000 retail doors, including industry leaders like Sephora, Ulta, Target, HSN, and Urban Outfitters. Josanta’s expertise in forging powerful brand partnerships has been instrumental in scaling companies such as Beauty Bakerie, where she helped the brand break into mass retail, and TMB Beauty, the beauty empire of Toni Braxton, where she led strategic expansion for product lines like Nude Sugar and BREATHE fragrance. Additionally, she pioneered the launch of AI-powered custom wig solutions at Parfait and was pivotal in introducing inclusive beauty formats through partnerships like the Netflix collaboration with Beauty Bakerie.

As the former driving force behind global business strategies for multiple consumer brands, Josanta merges data-driven insights with strategic consumer planning to create scalable ecosystems. She is a recognized thought leader in beauty retail, regularly featured on industry panels, and continues to champion equitable representation in the beauty and retail landscape through strategic expansion and relationship-building with major retail buyers.

Lacey is a renowned celebrity stylist and master educator who combines precision, creativity, and hands-on industry expertise to elevate businesses in the beauty and hair space. She has worked with high-profile clients such as Rachel Lindsay and Raven Johnson, and crafted custom wigs for stars like Doja Cat, Gabrielle Union, Simone Biles, Kelly Rowland, and Serena Williams. Lacey has also developed exclusive wig lines for influencers like Chloe Bean and iconic figures such as Beverly Johnson. As Head of Education for an AI-driven wig brand, she built the entire training program from the ground up, leading and mentoring a team of over 20 stylists. She successfully trained Ulta Beauty stylists in advanced wig installation techniques, ensuring they could deliver flawless results behind the chair. Lacey’s practical teaching approach empowers stylists to immediately apply new skills, driving both client satisfaction and business growth. Her deep industry knowledge and leadership make her an invaluable resource for anyone looking to advance in the competitive wig and hair styling market.